Brick or Treat
LEGOLAND® Discovery Centres & LEGOLAND® Windsor
The LEGOLAND® Discovery Centre needed some spooktacular social media content for their annual Brick or Treat Halloween campaign. Featuring LEGO® Hidden Side, the design needed to be eye-catching and eerily inviting.
The veil between worlds is at its thinnest during Halloween, and this year it felt like the spirits were with us in force. We captured many ghosts and uncovered some of the spiritual plane’s most ponderous mysteries.
Harry 'Scary' Rollins
What we did...
We delivered an exciting narrative enticing users to click through to the website and take part in the limited-period Halloween events, where Lord Vampyre invites children to come and experience the pumpkin-filled wonderland. Our social media assets effectively promoted the limited availability of the events across all LEGOLAND® Discovery Centres during the most frightfully-fun time of year.