LEGO® CITY 4D Movie – Officer In Pursuit
In this 4-D, animated short film attraction, visitors follow a high-speed police chase through the streets of LEGO® City. With twists and turns augmented by sensory 4-D effects, you’ll fly, feel the spray and maybe even get “bubbled”.
We cooperated with Pure Imagination Studios to create key visuals for use inside the park and for global marketing internal communication guides and external promotions.
High-speed pursuits are not ideal, especially in a busy metropolis scenario, but from what I understand, no one was hurt. On the contrary, I heard it was a good time had by all.
What we did...
Rolled out across website banners, social media banners and tiles, email templates, TV screensavers, theatre backdrops, park banners and pop badges, our dynamic approach packed a punch.