Reading Time: 3 minutes

The World’s Biggest LEGOLAND. Our Boldest Graphics Rollout Yet.

LEGOLAND® Shanghai Resort has officially opened its gates, and it’s already made global headlines as the largest LEGOLAND in the world, spanning an epic 318,000 m².

From the moment you arrive to the moment you check out, every surface tells a story and we’re proud to have played a part in bringing the magic to life.

Working closely with Merlin Entertainments and LEGO®, we were appointed to deliver floor-to-ceiling themed graphics across the entire resort. That included everything from immersive hotel room wraps to playful wayfinding, eye-catching exterior treatments and imaginative environmental graphics throughout the park.

This wasn’t just about looking good (although it definitely does). It was about building a seamless, story-driven visitor experience that felt authentically LEGO® at every turn.

A Visual Experience from Arrival to Check-Out

With more than 75 rides, shows and attractions, a 250-room LEGO-themed hotel, and an astonishing 85 million LEGO bricks, the scale of this resort was unlike anything the team had tackled before.

We delivered:

• Hundreds of LEGO®-themed hotel rooms, each uniquely wrapped
  
• Bars, restaurants and retail spaces with custom-designed, location-specific creative
  
• Ride zones and interactive experiences, seamlessly integrating graphic elements into the wider themed environments
  
• Exterior façades and window vinyls that set the tone on arrival
  
• Reception areas, gyms, guest facilities (yes, including toilets and changing rooms!)
  
• Street furniture, signage, and wayfinding to keep the LEGO® story flowing throughout the entire site
  

“The scale and detail of this project were immense but also incredibly rewarding,” says Steve, Senior Account Manager. “Our focus was on meeting the extensive graphic requirements and ensuring every element delivered on the creative vision. The collaboration with Merlin and Lego was seamless from day one, a true team effort.”

The Dream Team Behind The Graphics

This was a true team delivery, led by Steve and brought to life by a stellar cast of designers and artworkers. Dean, Mike and Laura played a major role in delivering hundreds of assets, ensuring everything met brand standards while remaining fun, playful and perfectly pitched for the audience.

Designing at Scale: Navigating a Constantly Evolving Site

The 318,000 m² LEGOLAND® Shanghai site presented significant challenges, especially in navigating a constantly evolving set of plans. From the outset, the team was dealing with a high volume of revisions, often daily, requiring close coordination across multiple teams and disciplines.

One of the most valuable tools in managing this complexity was the AutoCAD walkthrough shared early in the process. By defining a camera path through the 3D model, the team could take a simulated tour of the resort, gaining a far clearer understanding of the spatial layout than 2D plans could provide. This immersive view was a game-changer, not just for design decisions, but also for presentations and internal reviews.

“The 3D walkthrough helped us visualise the guest journey and catch design issues early, something that wouldn’t have been possible with flat drawings alone,” says Dean Meyer, Creative Artworker.

The technical demands were equally ambitious. From rendering large volumes of themed assets to working with complex textures,  including bespoke carpet designs for hotel and lobby areas, the project pushed our in-house systems to the limit.

“It really stretched my understanding of large-scale site development,” Dean adds. “And it proved just how critical the right digital tools are in bringing themed environments like this to life.”

One Resort. One Giant LEGO® Playground.

For the Attractions team, this was a huge project, one that blended creativity, craft and coordination at every level. 

The result? A bold, bright, brilliantly immersive environment that delivers on fun, functionality and full-on LEGO® energy.