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Bringing Cadbury World’s Retail Experience to Life: Phase 2

Building on our first phase of transforming the Bournville Experience, we’re excited to share the next chapter of our collaboration with Cadbury World, Merlin and Mondelez International. This time, our focus was on reimagining the visitor retail and experience spaces.

“In collaboration with Cadbury World and Merlin, we were tasked to help create a visual journey that continues the storytelling we began in the first phase. Each graphic is designed to not just decorate a space, but to enhance the visitor’s connection with the Cadbury brand.” Nikki, Senior Attractions Designer.

Key Areas of Transformation

Our latest project encompassed multiple key areas:

– The Cadbury World Shop – the biggest Cadbury shop to date!

– Cadbury World Cafe 

– Chocolatier Demonstration area

Beyond the primary areas, we also created graphics for areas along the visitor journey, ensuring a consistent and engaging visual narrative throughout the Cadbury World experience.

Blending Storytelling and Design

“It’s about finding that sweet spot between informative design and brand storytelling. Our graphics needed to feel like a natural extension of the Cadbury World experience.” Steven, Senior Account Manager. 

We focused on creating custom wall graphics and display unit headers that capture the playful, historical, and innovative spirit of Cadbury. Each design element was carefully crafted to guide visitors, provide context, and most importantly, spark joy and curiosity.

A New Look for the Cadbury World Shop

The Cadbury World Shop, in particular, received a comprehensive visual makeover. Our graphics help to transform what could be a simple shopping space into an immersive brand experience, continuing the narrative established in the Bournville Experience zone.

“Every graphic tells a story, whether it’s a display header in the Cadbury World shop or a wall graphic in the café, we’re inviting visitors to dive deeper into the world of Cadbury.” Nikki, Senior Attractions Designer.